In our article *What I learned building 20+ startups in 5 years we touched on the Three Levels of Customer Insight: Critical Pains, Jobs to be Done, and Zeitgeist.*
In this three-part article we'll unpack each of the three levels further, and show you how to discover your customer needs even before they do so themselves.
If you want to sell anything online, you need people to sell to.
It's as simple as that.
You also need a product that people want to spend their money on.
Nobody is going to open up their wallet for something they have no need for.
Every product solves a problem.
So the best way to come up with new products, is to understand people's problems.
And to understand people's problems, we need to understand them.
Like, really understand them.
Not just on the immediate problems they face, but why that something is a problem for them.
What are their hopes and dreams? What are their passions? What keeps them up at night?